BUSINESS AND TECHNOLOGY

We build and lead cross-functional global product development teams consisting of system architects; designers; product, test, software, and application engineers; third-party consultants; and contract manufacturers. We know how to take teams through the entire product development cycle: definition, feasibility, circuit, IP, mechanical, and packaging design, PCB layout, firmware and software development, test infrastructure, validation and qualification, agency certifications, and release to manufacturing

We manage interdependencies in many facets of product and technology development, circuit, mechanical, firmware and software design, and system integration. We design and implement product development processes and procedures, drive adoption of DFM, DFT, DFC, and DFQ methodologies, and conduct DFx reviews. We institute project management requirements and infrastructure and define dashboards for periodic reviews with your executive management

We devise and execute marketing strategies: market size and segmentation, product value proposition, positioning, promotion, pricing, messaging, and go-to-market strategies. We develop product and technology roadmaps, define products, and create detailed product specifications including requirements for performance, cost, and reliability. We define product architectures and features, determine technology needs, write MRDs, and collaborate with your internal and external stakeholders to finalize PRDs and project plans. We monitor the competitive landscape, identify threats and opportunities, perform competitive analyses to ensure the validity of product roadmaps and definitions, and develop competitive strategies

We develop and implement product launch plans and marketing campaigns and design integrated product awareness programs for target market segments, including brand development, customer outreach, marketing collateral, digital media campaigns, PR roadmaps, sales training, and distribution agreements. We set trade show participation strategies and manage development of trade show collateral (booth design, brochures, posters, demos, giveaways). We set up and handle all planning, forecasting, and KPI reporting processes, analyze your product pipeline, and develop short-term and long-term revenue forecasts

We handle all system integration issues from mechanical fit to compliance with safety and EMC standards.  We generate technical collateral, develop design tools, reference designs, evaluation boards, and write application notes and data sheets. We prepare and conduct FAE and sales training and help you develop presentations for technical conferences and industry forums

We evaluate and select contract manufacturers, set up manufacturing process flow, deploy production test solutions, implement ongoing reliability assessment programs, and build quality control systems. We conduct audits of vendors’ manufacturing facilities, survey and certify manufacturing processes and quality systems, initiate corrective action requests, and propose process improvements. We install customer service infrastructure integrating pre- and post-sales support. We develop metrics to measure level of service and customer satisfaction, identify performance gaps, and devise and implement corrective actions

We set up strategic planning and budgeting processes that include revenue forecasts, profit planning, expense budgets, CAPEX requirements, cash flow, and opportunities for cost savings. We analyze business cases and use results of analyses as well as data on historical trends to assist in making critical business decisions such as product development, equipment acquisition, and hiring. We develop business intelligence tools and financial models to automate analysis and decision-making processes. Examples of our business tools and financial models include: sensitivity analyses: opportunity cost, cost of product delay, product development funnel, make versus buy; new business opportunity assessment tool based on ROI, opportunity cost, and business risk; manufacturing variance model to determine minimum gross margin requirements for incremental business based on factory loading and standard cost; CAPEX payback model based on equipment cost, timing, and incremental gross margin

We align your IP efforts with your business objectives, making sure that you only file and maintain patents that are essential for your business and that your competitive advantage is adequately protected. We also perform make versus buy analyses, suggest alternatives to internal IP development, devise M&A strategies, identify acquisition targets, and lead technical and business due diligence. We help you form strategic partnerships, develop and negotiate IP and technology licensing, private labeling, and investment agreements

We have experience testifying at a jury trial as well as depositions both as a material witness and a 30(b)(6) representative. Whether you're looking for a credible expert witness or a technical expert to analyze patents and products, review prosecution history, perform prior art searches, construct non-infringement and invalidity arguments, develop claim charts, or provide technical support to patent attorneys, expert witnesses, and outside counsels, we can help

We perform freedom to operate analyses to make sure that your new ventures and products do not become the subject of legal attacks from competitors or NPEs

We thoroughly review your patent portfolio to identify assets suitable for enforcement or out-licensing. We also identify assets for divestiture and facilitate sales of the assets

We analyze your patents to determine their strength so you know if and how they are valuable for both defensive and offensive purposes

We look for prior art sources not only in patent databases, but also in product archives, industry publications, and conference proceedings. Thanks to our extensive expertise in electronic and semiconductor domains, we find prior art sources that IP lawyers and patent office staff do not know about.

Our extensive technical expertise combined with our profound understanding of legal standards for infringement enables us to create claim charts capable of withstanding the most rigorous legal scrutiny